Eva Whitely - Chief Executive Officer
Eva – Founder, Creator & CEO of Herbs and Oils Haircare Essentials
Kinky. Curly. Confident. On a mission to live boldly and naturally.
Eva is the proud mother of two boys, grandmother of two grandsons, and the visionary force behind Herbs & Oils Haircare Essentials, a brand offering Black-owned hair care products and some of the best products for Black hair on the market.
Born and raised in Pittsburgh, PA, Eva was surrounded by the beauty industry from the beginning. Her mother was a hairdresser, and her sister—along with several other family members—built careers in cosmetology and barbering. Hair was always a part of her world, and the natural progression into haircare was more destiny than choice.
After earning her degree in Business Management with a minor in Entrepreneurship from Point Park University, Eva went on to build a successful career in the tech industry, specializing in quality assurance and testing. She became known for her ability to diagnose complex problems, develop creative solutions, and lead high-performing teams. Those same QA skills now guide her in product development—constantly testing, refining, and ensuring that every formula meets her high standards.
Though cooking is her first passion, Eva quickly recognized that making natural haircare products is just another form of nourishment—both require quality ingredients, intention, and love. That passion, combined with her deep respect for natural beauty, safe ingredients, and her personal hair journey as a proud curly “naturalista,” led to the launch of Herbs & Oils Haircare Essentials.
Now based in Charlotte, NC, Eva continues to build a brand rooted in culture, family, and purpose—helping others embrace their natural textures with confidence through Black hair care products that are clean, effective, and made with love.
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Also in Team Biographies
Ryan P. Yates - Chief Operating Officer
Myriah Yates – Distributor and Natural Hairstylist
Myriah Yates is a rising force in the world of natural haircare. As an Herbs and Oils Haircare Essentials distributor and natural hairstylist, she specializes in nurturing and styling natural hair with a focus on health, safety, and clean, plant-powered products. If you are in Charlotte or the surrounding area, book your next natural style with Hair By Myriah, where healthy hair meets luxurious care. From braids to locs, Myriah brings your vision to life using safe, natural solutions and the best products.
📅 Schedule your appointment now: hairbymyriah.as.me
Tania Banks – Marketing and Social Media Manager
Tania Banks brings passion, authenticity, and a powerful voice to everything she touches at Herbs & Oils Haircare Essentials. As our Marketing & Social Media Manager, she leads content creation across platforms, manages the HNO Tribe community, and writes our weekly blog, The Crown & The Culture—a space where hair, heritage, and self-love meet.
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