About Us
We didn’t create Herbs & Oils Haircare Essentials to fit in or to align to what exists on the market.
We created it to change the conversation.
For decades, we were told our hair was too much—too thick, too textured, too difficult. The truth? Our hair was never the problem. The products were.
Herbs & Oils was born from a refusal to accept what didn’t work and a desire to reclaim what always did: nature, intention, and heritage. Long before haircare aisles were crowded with chemicals and quick fixes, our ancestors relied on herbs and oils to nourish, protect, and strengthen their crowns. We’re here to bring that wisdom forward—cleaner, smarter, and unapologetically effective.
This brand is for the rebels. The explorers. The ones who stopped chasing trends and started listening to their hair.
We believe haircare should be freeing, not frustrating. That’s why every product we create is multi-use, gender-neutral, and made with high-quality ingredients that respect all hair types and textures—from children to adults, from crowns to beards. No unnecessary fillers. No overpowering fragrances. No complicated routines designed to keep you dependent.
Just honest haircare that works.
We stand for liberation—freedom from harmful ingredients, freedom from one-size-fits-all solutions, and freedom from the idea that healthy hair requires compromise. Our formulas are clean, our approach is intentional, and our impact is lasting.
Herbs & Oils Haircare Essentials isn’t about perfection.
It’s about progress.
It’s about legacy.
It’s about leaving a mark.
This is haircare on your terms.
Rooted in tradition. Built for change.
Designed for those who refuse average hair.
Welcome to the rebellion.
Your crown has always been powerful.
Eva Whitely - Chief Executive Officer
Founder, Creator & CEO of Herbs and Oils Haircare Essentials
Kinky. Curly. Confident. On a mission to live boldly and naturally.
Eva is the proud mother of two boys, grandmother of two grandsons, and the visionary force behind Herbs & Oils Haircare Essentials, a brand offering Black-owned hair care products and some of the best products for Black hair on the market.
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Ryan P. Yates AKA "Fresh"
Chief Operating Officer
Ryan P. Yates, better known as “Fresh,” is the Chief Operating Officer of Herbs & Oils Haircare Essentials, a leading brand offering Black-owned hair care products and some of the best products for hair. As COO, Ryan works closely with his sister, CEO Eva, to oversee daily operations, drive revenue growth, manage the supply chain, and support the company’s mission and team culture.
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Tania Banks
Marketing & Social Media Manager
Tania Banks brings passion, authenticity, and a powerful voice to everything she touches at Herbs & Oils Haircare Essentials. As our Marketing & Social Media Manager, she leads content creation across platforms, manages the HNO Tribe community, and writes our weekly blog, The Crown & The Culture—a space where hair, heritage, and self-love meet.
Read MoreChimira Holyfield
Controller & Financial Strategist
Chimira leads the financial operations at Herbs & Oils Haircare Essentials, overseeing accounting, reporting, and financial controls across the business. With a sharp eye for detail and a creative mindset, she helps guide strategic decisions by mapping out their financial impact.
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Topaz Yates
Video Media Consultant
Twitter.com/downTopaz Yates Youtube.com/topazyates,lopaz
"I can't win them all, but I can't keep losing" - Nipsey Hussle
When asked to craft a biography, Topaz reflected on that statement by the late great Nipsey Hussle, one of his inspirations. It was his intelligence, ingenuity, but most of all his burning passion to be great that Topaz has modeled his life around. After completing his associate degree of business from CPCC and recognizing the student debt issue this country was facing long before it was well known (2005). Topaz then dropped out of UNCC in pursuit of his own legacy. What started while he was a high school student in 2000, his passion of music evolved from entertaining people from lunch tables, to building an underground music culture in college with nothing more than a boom box, d batteries, and anyone who had a mix tape. Once he decided UNCC was not for him, this passion of music evolved into his own business, 24/7 Entertainment LLC. Partnering with the premier artists and producers that Charlotte, NC had to offer, 24/7 Studios became of one the longest lasting music studios of the city. But as we all know about life, nothing is forever. The final nails in the coffin were when creative differences lead 24/7 studios to turn down a record deal from an Atlanta based record label. The second nail, when an artist refused to travel to perform his music that was then being played by major DJs. From this point on Topaz recognized the shift that was happening with music into what is now known as the digital age. This led him to building his own website and YouTube channel well before it had become cliché to have one.
Edie Holyfield
Edie Holyfield is an accomplished professional with diverse background and many years of experience providing marketing, account management, and underwriting support for the insurance industry. Have a strong background in agent relationships and negotiation skills to facilitate and execute transactions covering property and casualty insurance, while minimizing risks to the firm. In her many years in the insurance industry she held positions as an Underwriter, Account Manager and Broker Manager.
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EBONY A. JONES
Ebony has been an innovator in the Cosmetology field since her graduation from Dudley’s Beauty College. She has over 20 years’ experience as a licensed hairstylist which has been her passion for her entire life! Ms. Jones holds numerous certifications in mentor training, various color techniques, student salon team leadership training, marketing, Osha/Environmental Education and Safety, chemical relaxing and keratin treatments, hair extension and micro weaving techniques. Throughout her career, Ms. Jones has been a creative and dynamic trendsetter in the beauty industry providing services at top-notch beauty salons. She has assisted in the start-up and opening of new salons, brand development of hair products, as well as provided private consultant services for a film company and on the sets of music videos and other public events. Ms. Jones’ expertise in this field has led to numerous awards and recognitions. She has also had her work published in several editions of Sophisticate’s Black Hair magazine, Avalon Asset and Hype Hair Magazine.
Read MoreMyriah Yates
Natural Hairstylist, Distributor, and Brand Muse
Empowering hair health with style, skill, and natural solutions.
Myriah Yates is a rising force in the world of natural haircare. As an Herbs and Oils Haircare Essentials distributor and natural hairstylist, she specializes in nurturing and styling natural hair with a focus on health, safety, and clean, plant-powered products. Every client who sits in her chair experiences the full benefits of HNO’s hair care products—from the soothing scalp tonic to the nourishing butters and oils she swears by.
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